Instagram marketing basics

A strong Instagram campaign starts with a clear profile and useful content. Promotion works best when visitors have a reason to stay, follow and take the next step.

Make the profile clear

Use a recognisable profile name, a concise description of what you offer and a clear next action. Make sure important links work on mobile.

Publish consistently

Choose a realistic posting schedule and focus on content your intended audience can actually use. Consistency is easier to maintain when you have repeatable formats rather than relying on one-off ideas.

Measure more than follower count

Track reach, profile visits, saves, shares, website clicks and conversions where relevant. A larger number is not automatically a better marketing result.

Use third-party services carefully

Before using any third-party marketing service, review the service description and Instagram's current rules. Never give a service provider your Instagram password when the service does not legitimately require account access.